On the 4th of July, Brussels received the arrival of the 1st stage of the Tour de France (Rotterdam > Brussels / Atomium). To celebrate this event sponsored by Vittel, we hired two special members from the Vittel team to spread the word in the city.

Here’s where we’re at: after the modest 3D revolution which has been ocurring over the past few years in movie theatres, 3D is finally coming to our TV screens – in a big way! Don your glasses and watch the blogger event we recently organised to help Samsung spread the good news!

Since January 1st, 2010, waste sorting is mandatory in the Brussels area. A real opportunity for Bruxelles-Propreté and Sponge to join their efforts to spread the message and help to clean the city.

To promote the eco responsible initiative “One fragrance, one tree” from Hugo Fragrances, we asked the famous Belgian designer & architect Charles Kaisin to build something huge, something crazy and something eco friendly… like a recycled forest of trees in the centre of Brussels for example.

During the marketing campaign Hugo “One Fragrance, One Tree”, Sponge has revitalized Belgian perfumeries. We have developed and deployed “live-planting” happenings, a creative way to draw attention to this green project and offer a significant visibility to the brand in the shops.