Since January 1st, 2010, waste sorting is mandatory in the Brussels area. A real opportunity for Bruxelles-Propreté and Sponge to join their efforts to spread the message and help to clean the city.

To promote the eco responsible initiative “One fragrance, one tree” from Hugo Fragrances, we asked the famous Belgian designer & architect Charles Kaisin to build something huge, something crazy and something eco friendly… like a recycled forest of trees in the centre of Brussels for example.

During the marketing campaign Hugo “One Fragrance, One Tree”, Sponge has revitalized Belgian perfumeries. We have developed and deployed “live-planting” happenings, a creative way to draw attention to this green project and offer a significant visibility to the brand in the shops.

After two years of loyal services for Malibu, the brand has entrusted us their house keys for their 2009-2010 site activation! We took advantage of this opportunity to develop a nice website in Flash and Papervision and to visit half of all Belgian bars and nightclubs.

How to make drivers, bikers and pedestrians aware of the dangers of not respecting traffic lights? By showing them the terrible results of these small excuses we find to cross the road even when the light is red!!