On the 4th of July, Brussels received the arrival of the 1st stage of the Tour de France (Rotterdam > Brussels / Atomium). To celebrate this event sponsored by Vittel, we hired two special members from the Vittel team to spread the word in the city.

To promote the eco responsible initiative “One fragrance, one tree” from Hugo Fragrances, we asked the famous Belgian designer & architect Charles Kaisin to build something huge, something crazy and something eco friendly… like a recycled forest of trees in the centre of Brussels for example.

How to make drivers, bikers and pedestrians aware of the dangers of not respecting traffic lights? By showing them the terrible results of these small excuses we find to cross the road even when the light is red!!

Do you know the ZAK? These zones are reserved for two wheelers, especially for bikes at traffic lights height. If not, it means you too often stop on them! Luckily, Sponge is there to remind you of the right driving conduct…

Statues and historic monuments of Brussels wrapped with pink scarves, avenues and trees full of roses and magic pink umbrellas all over Brussels… during the month of January 2009 it was hard not to run alongside the quest of a young and hyperactive lover called Kevin Polof.