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	<title>Sponge</title>
	<link>http://www.thesponge.be</link>
	<description>Sponge is an alternative marketing agency based in Brussels (Belgium)</description>
	<lastBuildDate>Mon, 02 Aug 2010 15:09:10 +0000</lastBuildDate>
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		<title>Le Tour de France de Brussels</title>
		<description><![CDATA[On the 4th of July, Brussels received the arrival of the 1st stage of the Tour de France (Rotterdam &#62; Brussels / Atomium). To celebrate this event sponsored by Vittel, we hired two special members from the Vittel team to spread the word in the city.


]]></description>
		<link>http://www.thesponge.be/le-tour-de-france-de-brussels/</link>
			</item>
	<item>
		<title>Samsung Vs Bloggers #S3DTV</title>
		<description><![CDATA[Here’s where we’re at: after the modest 3D revolution which has been ocurring over the past few years in movie theatres, 3D is finally coming to our TV screens – in a big way! Don your glasses and watch the blogger event we recently organised to help Samsung spread the good news! 

During the month [...]]]></description>
		<link>http://www.thesponge.be/samsung-vs-bloggers-s3dtv/</link>
			</item>
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		<title>Lively waste sorting</title>
		<description><![CDATA[Since January 1st, 2010, waste sorting is mandatory in the Brussels area. A real opportunity for Bruxelles-Propreté and Sponge to join their efforts to spread the message and help to clean the city.

For its last communication campaign, Bruxelles-Propreté decided to inform citizens about selective waste sorting (PMD, paper and cardboard products) and what should be [...]]]></description>
		<link>http://www.thesponge.be/lively-waste-sorting/</link>
			</item>
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		<title>Hugo&#8217;s Recycled Forest</title>
		<description><![CDATA[To promote the eco responsible initiative &#8220;One fragrance, one tree&#8221; from Hugo Fragrances, we asked the famous Belgian designer &#38; architect Charles Kaisin to build something huge, something crazy and something eco friendly… like a recycled forest of trees in the centre of Brussels for example.

The One fragrance, one tree project is simple: when buying [...]]]></description>
		<link>http://www.thesponge.be/hugo-boss-recycled-forest/</link>
			</item>
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		<title>Hugo: in-store Reforestation</title>
		<description><![CDATA[During the marketing campaign Hugo “One Fragrance, One Tree”, Sponge has revitalized Belgian perfumeries. We have developed and deployed “live-planting&#8221; happenings, a creative way to draw attention to this green project and offer a significant visibility to the brand in the shops.


“One Fragrance, One Tree”. It’s eco friendly and easy to understand. The message is [...]]]></description>
		<link>http://www.thesponge.be/hugo-in-store-reforestation/</link>
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