During the marketing campaign Hugo “One Fragrance, One Tree”, Sponge has revitalized Belgian perfumeries. We have developed and deployed “live-planting” happenings, a creative way to draw attention to this green project and offer a significant visibility to the brand in the shops.

“One Fragrance, One Tree”. It’s eco friendly and easy to understand. The message is even easier to get when you are surrounded by tropical vegetation in a relaxing space entirely designed by Hugo Fragrances.

During the whole campaign, we have been travelling through Belgium and Luxembourg to install vegetal walls in perfumeries in order to help clients breathe!!

While the gardeners were working, each client watching received a little bag of Sequoia seeds and was invited to test the limited edition One fragrance, one tree perfumes: Hugo Man and Hugo Elements.

These ‘fragranced greenhouses’ stayed 3 weeks in all shops and contributed to the success of this eco friendly initiative. 7000 hectares of trees have been planted in Amazonia and a sales record for Hugo Fragrance.