Have you ever been scared to have someone possess your most intimates thoughts and secrets? To promote the new XBOX 360 and Playstation 3 game: Prototype, Sponge partnered up with the digital studio 1MD to launch a troubling and interactive experience which by far overtook the Belgian sphere of hardcore gamers…

The pitch: Alex Mercer is the main character of the Prototype game. Because of an accident (he does not even know how what happened), he wakes up in a morgue with amnesia and in a bad shape. He quickly realizes that although he lost his memory, he inherited strange and unusual physical and psychic powers.

… like the ability to take possession of the DNA of his targets enabling him to become whoever he pleases by taking over their appearance and thoughts…

Live the experience, it tells more than a long story.
www.prototype-experience.com

This site (developed by our friends at 1MD) used for the first time at the API Facebook Connect for commercial purposes has gained international success (FWA price for site of the day as well as lots of publications and articles in the press and on the web). The US Facebook team itself has saluted this initiative!!

Media Agency: Space

Digital Partner: 1md